Let’s talk TikTok: a roundtable

With the meteoric rise of TikTok onto the cultural stage, let’s discuss lessons learned from TikTok, how it compares to other social media platforms, adjusting to the constantly changing algorithms, converting views to sales and more. Some key questions we’ll touch on:

• What’s the best way to approach content creation for TikTok vs Twitter/Instagram/YouTube?
• What’s the anatomy of a viral TikTok?
• In what ways can you change your development process to accommodate a social strategy?
• What does conversion look like across platforms? How do you best convert users?
• What key changes should you make when reusing content across social media platforms to maximise your chances of success?
• How can you best leverage social media success with key partners like platforms, storefronts and showcases?
• How do you acquire a contact at TikTok and what are the benefits?

Speakers