Justify your project: building a business case in twenty minutes

A business case is nothing more than a document, a piece of paper on which you outline the most likely outcomes for your project based on data and rationale, which you use to justify (or not justify) your project.

Yet over the past six years, I’ve noticed many developers struggle to build business cases because they lack accessible data and knowledge on how to use it to make a business case.

In this practical talk, I will assemble a business case foundation in twenty minutes to show you how you can build your own.

Takeaways:
A simplified explanation of what a business case is and isn’t
How you can find data you can use as input for your business case
How you can build your business case

Disclaimer:
The data sources I’ll be using during my talk to build a business case focus on PC games (and, to an extent console games) only – the takeaways of this talk are less applicable to you if you are a mobile game developer.

Speakers